LocsByB: Keeping your hair loc’d down in 2020

Breyshere Sampson: owner of “LocsByB”. Click the picture for more details

Breyshere Sampson: owner of “LocsByB”. Click the picture for more details

SIZE MATTERS! And a little definitely goes a long way. Just a collar pop here or a shirt tuck there and you might have yourself (what the kids call it these days) “a look”. Most would agree that style should always reflect one’s internal disposition as well as expression, hence why you might indefinitely notice it differs from person to person. Hair that defies gravity might come as a surprise to you but Breyshere Sampson got that on loc!


Shredded straight, ringleted coils, or luscious locks, “LocsByB” will be “All up in your beeswax”  and in every major display upon it’s prompt arrival. Founder and owner, Breyshere Sampson is a celebrity loc stylist located in Los Angeles, California. Maintaining and styling natural locs for the likes of TDE R&B singer “SIR”, Rapper and contestant winner from popular Netflix series “Rhythm & Flow” D Smoke, As well as one of the founders of the current activist movement ‘ Black Lives Matter’. And MORE!  Brey emerged her convictions concerning effectiveness and longevity in quality products, specifically quality products for precluded individuals. You probably noticed a parallel in our previous black owned business of the week article “ My Shade and Texture: Diversity takes charge “ where we introduced Pam Thompson, creator/owner of a black owned beauty supply store who’s ability to penetrate necessary borders inevitably created opportunity for change and guess what? (Whispers) They’re both good friends. 

As a mother of two, Brey always sought out instilling and advocating the importance of building generational wealth for the black household through elbow grease and time all while having her kids by her side to experience it all, So when the infamous covid-19 swept the nation, driving us into our homes and most small businesses out of their habitat, Brey being a full time school counselor, part time celebrity loc stylist had a discerned for the perfect positioning for a launch into a prosperous destination. 


LocsByB is a black owned hair care line which predominately can be seen used in place of any of your locs maintenance routine. Curated amongst the finest organic coconut oil, shea butter, almond, castor, and essential oils, one of her most popular featured products “Loc and Twist cream” can be seen as a great natural product to use that was specifically designed to eradicate build up as well as heaviness of the roots. 

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Our creators here at ItsRcoy Had the pleasure of stopping by a pop-up shop that “LocByB” joined in on IG live as a special guest and demonstrated her products use and well as consistency along with minor recomendations while applying the products to you hair. Now because we know how much you love Rcoy as well as LocsByB we teamed up! So if you made it to the end of this article never swallow your food and inhale at the same time! (Don’t try it even if you just thought about it).  Thank you so much for supporting the content we put out here and supporting black businesses! We will be giving away LocsByB’s EXCLUSIVE, NEWEST featured item! The “ Loc Detox Solution ” which is a naturally designed purifying deep soak FOR FREE!!!!! HERE’S HOW TO WIN:

Make sure to follow us on IG:

  1. https://www.instagram.com/itsrcoy/

  2. https://www.instagram.com/locs_by_b/

  3. https://www.instagram.com/myshadeandtexture/

  4. Leave a comment under this articles post on IG

  5. DM @itsrcoy “DONE” once you completed those steps.

Winner will be selected at RANDOM! On 01/01. Thank you! 


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