OVO XO ! Does that ring a bell? Well if it sounds too close to home then you probably want to consider yourself a casualty of CLOUT! Clout is the power to control or manipulate a situation. For example I’m sure if I walked into a footlocker no one would even flinch ya know just a girl buying kicks lol. However if I was well known amongst my peers I might be greeted entirely different. Free gifts and exclusive items granted at the snap of my fingers see how that works?

Clout may arguably be the new form of currency. While most might deem clout to be nothing purely more than a popularity contest, others see the opportunity to not only maximize the audience by which would watch and/or engage in the experts by that being knowledgable in what you’re talking about or able to learn it more so enough to teach others whether it be through audio, video, etc.

Many influencers have seen their pockets drop as the years gone by. Trusted opinions amplified to the masses have always played a role in society in our day to day lives. Now there’s even more of a need and want for constant trusted sources especially at the rate by which information is being distributed. It’s no wonder that many influencers(people with lots of clout) have taken their trust opinion and made large profits financially.

YouTube sensation, Instagram model, popular Facebook group are all just small instances of how clout through admiration or comprehension, if achieve able can be used in exchange for currency. After hearing all this I’m sure you want to make that YouTube channel you’ve been holding out on go ahead, Rcoy will be your first sub and who knows maybe future collars too, Either way Catcha next time for information Monday.

CLOUT! The new currency?

Your first stop at the popular shop, The Popcorn Spot!

Get to know The 12am collective!